Female Empowerment In Kerala

Female Empowerment In Kerala ABSTRACT : There has been a spate of discussions at various levels especially at the the top hierarchy of the successive governments with reference to apprehension of women empowerment in our country India. Besides it has also been a meeting point of contradicting themes that has resulted in a status quo. The women who stand to gain from governmental measures are already empowered and the vast majority of them, who mostly hail out from rural regions , are still regarded inferior to men in most spheres. In view of this the present paper makes an attempt to highlight how it contradicts as in the state of Kerala which has created a congenial atmosphere for the emergence of women empowerment and development of women entrepreneurship through Kudumbashree. ‘Kudumbashree’, which mean prosperity (shree)‘ of the family ( Kudumbam) is the name of the women oriented, community based, State Poverty Eradication Mission of Government of Kerala. Kerala is a tiny state lying in th e south-west part of Indian federation, where many development experiments are being tested, refined and implemented. The mission aims at the empowerment of women, through forming self-help groups and encouraging their entrepreneurial or other wide range of activities. The purpose of the mission is to ensure that the women should no longer remain as passive recipients of public assistance, but active leaders in women involved development initiatives. Keywords : women empowerment, contradicts , active leaders, Kerala OBJECTIVES : The present paper makes an attempt to highlight the success stories associated to women empowerment, initiatives taken, incentives provided by a unit named Kudumbashree operating widely in the state of Kerala. INTRODUCTION: Women in business is a recent phenomenon in India. They have confined themselves to petty business and tiny cottage industries. They are found in vegetable selling, making pickles, papads etc The spread of education and increased awareness are aiding women to spread their wings into the areas which were the monopoly of men. On the whole, proper education of women in Kerala resulted in high motivation among them to enter into business. The financial, marketing and training assistance provided by the State Government also helped motivate women to assume entrepreneurial career. Women’s desire to work at the place of residence, difficulty of getting jobs in the public and private sectors and the desire for social recognition also motivated women in Kerala for self –development. Kudumbashree was launched by the Government of Kerala in 1998 for wiping out absolute poverty from the State through concentrated community action under the leadership of Local Self Gov ernments, Kudumbashree is today one of the largest women-empowering projects in the country. The programme has 37 lakh members and covers more than 50% of the households in Kerala. Built around three critical components, microcredit,entrepreneurship and empowerment, the Kudumbashree initiative has today succeeded in addressing the basic needs of the less privileged women, thus providing them a more dignified life and a better future. Real empowerment occurs only when rights can be legitimately claimed and are universally acknowledged. It is the endeavor of Kudumbashree to bring the discussion on women’s rights and issues into the heart of the development debate. The organisational structure and capacity building programmes of kudumbashree attempt to develop the leadership capabilities and opportunities for intervention in development activities. The Gender Self Learning Programme is a unique experiment to consolidate womens voices and discuss gender disparities. OVERVIEW: The network of Kudumbashree projects across Kerala is beginning to bear fruits not only in the form of fiscal independence for women but also with a new found self confidence. Kerala is witnessing a silent revolution, spawning womanpower, possibly restoring to the State its lost matriarchal legacy, where the women enjoyed pre-eminence, safety, security and respect, including self-respect. This female empowerment is taking place through the Kudumbashree movement, which has engulfed the State. In Ernakulam district alone there are 19,2424 women in rural and urban areas contributing Rs. 22 crores through deposits to the State economy. Each member contributes Rs 10 a week, which is achieved through a phenomenal feat by trusting women, awakening their inherent saving instinct and abilities to achieve. From the thrift amount loans are granted to them which they return in just three weeks. Loans upto Rs. 26 crores are given to them. Earlier, they had no money of their own to spend or invest . Now they have achieved monetary empowerment, self-reliance and freedom, said Kabir B. Haroon, District Mission Co-ordinator of Kudumbashree in Ernakulam. When one re-scripts their earlier life scenario it is easy to recapture the anguish and trauma they would have experienced in situations, as when school opened. They had to buy bags, books, umbrellas etc. for their children and often they never had the money for it and had to borrow from blade companies, paying exorbitant interest. Now they say, quite proudly, that they are borrowing from their own investments. Similarly, they take loans from their own deposits to celebrate Onam, Christmas or Bakri id. Many of them say that they have lost their enslavement because they are not dependent on anyone anymore. Kudumbashree alone has collected Rs.230 crores as deposits and lent Rs 320 crores as loans. Across Kerala, Kudumbashree covers 991 panchayats and 58 municipalities. Through this network women have the freedom to demand, and to receive money without red tape. In fact, banks volunteer to lend money to Ayalkoottams. Like the Dhanalakshmi Bank, which plans to lend Rs.300 crores to Kudumbashree Ayalkoottams alone, testifying the credibility and investor confidence the women have inspired under the Kudumbashree network. Each Community Development Society (CDS) under the Kundumbasree project is an independent entity, registered under the Charitable Society Act, sans governmental interference. Everyone gets to share responsibility as office bearers, but not more than twice. There are health and education volunteers, infrastructure volunteers, income-generation volunteers, a secretary, and a president, who heads but does not rule. Since the role of Mayor or Panchayat president is limited, the women face no interference or influence from men, unlike in the Panchayat where political influences and husbands often rule by proxy. The women are free to present crucial issues like water, power or housing before the Grama Sabha under the Ayalkootam network. The flagship of the Ernakulam Kudumbashree is the Kuttampuzha tribal belt where the women are so empowered that they have been able to control the price line in the Kothamangalam belt and even ban arrack, both its brewing and consumption. The women engage jeeps to buy provisions and vegetables in bulk and sell them to members at the cheapest possible price, thus controlling the prices in the area. This is the impact of women in Kuttampuzha, Earlier, rice had to be distributed to adivasis to prevent starvation deaths. Now it is the Kudumbasree, which ensures that adivasis get their quota of rice. In this adivasi belt the thrift deposit amount is Rs. 44 lakhs and the loans amount to Rs. 80 lakhs. These poor women become conscious not only of fiscal saving but also about saying that they have effectively managed plastic ban by introducing cloth bags and have started using areca-nut frond (Paala) as plates at functions not only to boost plastic ban but also to protect the areca trees. Women have also taken over the sale of tender coconuts and have started manufacturing `Kerashree coconut oil.The snowball ice cream is another new and popular venture of these women. Made out of tender coconut, which is not slit open to extract the tender flesh, but is stirred inside and drunk, using a straw has gained popularity among foreign tourists. This project is under the aegis of Centre for Spices and Research, Government of India. IT SECTOR Women under the Kudumbasree have also entered the IT field through data entry and in assembling units. Kudumbashree computer centre has developed hardware for printing ration card, etc. Kudumbashree units also impart IT education in 158 schools in Kerala, with a Rs.10 crores grant from the Union Govt. Six girls in each unit acquire the skill to teach students of classes eight and nine, under this scheme. Kudumbashree women are acquiring computer literacy and also supply computer hardware to such schools. TOURISIM AND ALLIED SECTORS The Kudumbashree is having an impact across Kerala. In Fort Kochi, the beach is cleaned and maintained by the women, who collect Rs.1200 for it from the Tourism Department.They also maintain the heritage zone . Women have also stepped in to produce ethnic fast food with help from the Syndicate Bank. They manufacture bakery items and reach them directly to houses, as well as provisions, like rice, soaps tea etc; often earning up to Rs.16,000 a month. There are at least 450 women in this field, who have sold around Rs. 18 lakhs worth provisions during the 10 days of Onam collecting Rs.3,000 each in the bargain. DIRECT MARKETING Direct marketing has become the hallmark of Kudumbashree thus eliminating middlemen and ensuring that actual profits reach the producer. There are 45 direct marketing units in Ernakulam District. In all, Kudumbashree has effected a healthy change in the Kerala scenario. The women have become self-confident under it and they have regained their individuality and also gives an avenue to step out, to interact, to expand their horizons which is no more limited to the four walls of our homes. EMPOWERMENT STORIES UNDER THE ROOF OF KUDUMBASHREE NOW WOMEN CAN CLIMB COCONUT TREES (December 15,2009) Climbing coconut trees is considered to be the monopoly of men, and increasingly it is felt that there are fewer people to climb. These views may be a thing of the past as Kudumbashree and Raidco initiated a tree climbing training programme. A package has been developed, where the equipment costing Rs 2350 and which can climb even the most twisted coconut trees, is given together with a Scooty, mobile phone at a total cost of Rs 40000 for which a bank loan can be availed. Kudumbashree provides a subsidy of Rs 7500. The Panchayat also provides support for equipment purchase. Women from 90 Gram Panchayats took part in the training cum demonstration organized at the Mallapuram Municipal Compound. It takes two weeks of training and practice to master climbing trees with these equipment. The equipment is currently in use in Nedirippur- Harijan Colony, Chungattam and Edakari, where each person makes an average income of Rs 650 per day. Traditional climbers also find this equipment useful a nd found out that they don’t suffer from chest pain while using it. The equipment also has a mechanism whereby it can be locked and the top of the tree cleaned effectively. Technically professional climbers can work upto 110 trees in five hours. A WOMEN TURNS INTO A STORY MAKER It’s not often that an inborn talent becomes a business and a way of life. Ordinarily Jesse Thomas’ talent would not have been noticed, but many people know her today because of her unique ‘product’- books, which she writes and publishes. Not only does she write but also publishes, popularizes and builds a reader base for her books. Jesse Thomas is based in Thrissur. Her husband Thomas drives an autorickshaw, and she has two children-Justin and Tesse. Jesse started writing at the age of eleven. Her friends were her first readers and critics. She wrote about everyday life and things that she saw around her. With the encouragement of her teachers, her story was published in a magazine from Enrakulam, Pushparani ; when she was 13 years old. Thereafter six other stories were published, but her first book was published only in December 2008. For Jesse, who had to discontinue educated after the 9th standard to care for her siblings, this is remarkable perseveranc e. The lack of formal education was not detterent to her urge to tell stories, and she kept writing. Her mother supported the family by selling vegetables after father left his wife and five children in a state of penury. Jesse married Thomas when she was twenty yers. Thomas has been a source of strength and encouragement and has supported her efforts to write and publish. Jesse received support from the Thrissur Corporation under SJSRY with a loan of Rs 75000. With this she wrote and published the book â€Å" Jeevanude Vilakku Enniki Kittum† ( I will get the lamp of life ). Though her popularity increased and the sales were reasonable she still has unsold books and a loan to repay. She however did not give up and continues to write and publish. Jesse is the President of the Namma Neighbourhood Group in the 25th ward of Thrissur Corporation. It’s a common sight to see her books being displayed alongside pickles and dried products at the Kudumbashree monthly market. Jes se has learnt the challenges in publicity and sales through experience, but has the self –confidence to move forward. Her activity is unusual and is driven purely by her talent and enthusiasm, but with the right support, she could become a well known writer. . AN OFFERING OF TURMERIC IN HARIPADA Cultivation of turmeric is not widespread in Kerala. Seasonal rainfall and open land without shade is needed for turmeric cultivation. Middlemen take most of the profits and procedures with meager returns. Sixty women from several neighbourhood groups in Haripada Gram Panchayat in Allapuzha district, decided to take up turmeric cultivation. Turmeric is an offering at the Mannarashala temple of serpent gods which has several women devotees. The turmeric production is a joint initiative of Kudumbashree and the Panchayat under the Samagra initiative. Of the 60 women from five Gram Panchayats involved in this activity, 30 are engaged in cultivation and 30 in production of seeds. Each day 50kg of turmeric is harvested and supplied to the temple through an agency. The market is assured and they are not exploited by middlemen. It is hoped that as they gain confidence, the women will directly take up marketing activities as well. NEW WAYS TO ADDRESS MILK SCARCITY Nature Fresh is a new initiative of Kudumbashree for production of marketing of milk. It has been initiated in Edavetti Grama Panchayat in Idukki District and Kannadi Grama Panchayat in Palakkad District. 55 Kudumbashree enterprises across 14 wards of Kannadi village are involved in this enterprise. 50 women with dairy units of two cows each are engaged in milk production and 5 women are involved in sale of milk. These nterprises have been established at a cost of Rs 35.5 lakhs wherein Rs 16 lakhs has been provided by Palakkad Disatrict Panchayat and Rs 19 lakhs as bank loan. The integrated intervention addresses all stages of dairy management. Each dairy unit with two cows and calves has a shed of 430sq.ft. The floor is designed such that no dung or water stagnates, and is drained out effectively. The shed is well ventilated and easy to clean. There is also water storage facility in the shed. Each unit has an equipment box. All families are trained in scientific care of the animals. The milk is tested and must meet basic standards of 3.5% fat and lactometer reading of 28 for the milk to be accepted for marketing. The milk is bottled and sold to houses within an hour of milking. In Kerala which faces a scarcity of milk, the Nature Fresh experiment in Idukki district sets an example. Kudumbashree proposes to initiate the Nature Fresh initiative in two Gram Panchayats in all districts. GENDER SELF LEARNING PROGRAMME Kudumbashree have been working on a programme that aims at getting women to discuss the gender dimension of their issues. For this they had to break the mould of thrift and credit based discussions which alone were taking place, apart from the odd health or other dissemination .Locally contextualised modules on issues such as women and work, women and health, women and mobility, women and entertainment are developed and deliberated in Neighbourhood Group meetings. The different voices of women and their perceptions about the topics of discussion are captured on a web-based portal accessible at the level of the Local Self Government. The portal is being developed with the support of the Minister of Information Technology, Government of India Awareness building programmes seem not to leave any sustained impact. It was felt therefore that a learning process in which the women felt themselves to have a stake, and would be delivered not through trainings, but through discussions focusing on some aspect of their lives and livelihoods they could relate to, either through a story line, or through some other format- press cuttings, poems, skit etc. had to be the mode of delivery. State level consultations help identify the themes of the ‘learning modules’, The content for the learning modules are prepared by local women resource persons, who source the stories out of their own experiences for further contextualisation and development. Once the modules are developed, they are consolidated and disseminated by resource persons in the neighbourhood groups. Women are encouraged to ask questions about themes ranging from work and environment to health, power and power structure. Kudumbashree is actively involved in the myriad aspects of implementation of the programme, from job card registration through labour budgeting and work site facilitation to social audit. Moreover, it is the single rights based programme spearheaded by the state, which recognizes womenâ €™s work participation concerns as a matter of rights and equity. CONCLUSION : Today there is a great awakening among women. Given an opportunity, they will deliever the results. Empowerment of women is absolutely necessary in straightening her personality. The need of an hour is to provide an opportunity in a conducive atmosphere free from gender difference. The need for awareness motivationto be an active member of the society and courage the faults of male counterparts are great challenges today. The above paradigm is about inclusive growth through self-employment opportunities that every strata in our society can access influencing a transformational change in delievering self-sustaining profitability. REFERENCES : 1) Vasant Desai (2011)(Ed) , â€Å"The Dynamics of Entrepreneurial Development and Management†- Planning for Future Sustainable Growth, Himalaya Publishing House 2) S.S Khanka (2001)(Ed), ‘Entrepreneurial Development’- S. Chand Publications 3) The Hindu – Online edition of India National Newspaper http://www.kudumshree.org/ on Monday , Nov 03 ,2003

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The product, called Smarter, dramatically reduced weed growth in potted lands and simultaneously provided important nutrients – all with no chemicals. Smarter raw materials and manufacturing expertise were available in China and India. As the company grew, the managers and board members talked frequently about organization structure. Two schools of thought emerged. One group wanted to import raw materials into the U. S. For manufacturing by WAR and thereby have direct control over manufacturing, marketing, and sales. These functions would be departments within WAR.The second group wanted to import already manufactured ND packaged products from overseas, outsource marketing to an agency, and hire a horticulture distribution company to handle sales. The second group pushed the concept that no one within the company would ever touch the product. Nor would there be functional departments for manufacturing, marketing, and sales. That discussion of structure within WAR would not hav e occurred 30 years ago when Robert Duncan published his seminal article, ‘What is the Right Organization Structure? ‘ in Organization Dynamics in 1979.At that time, organizations were thought to be solidification, and structure defined the porting relationships among internal functional departments. Dunce's article provided important insights about the conditions under which different internal arrangements would achieve a company's mission. His insights are still referenced in management textbooks today. The purpose of this article is to present key developments in organization structure and design that have occurred since Dunce's article and describe when each can be used for greatest effect.We will briefly review the important structural designs from 30 years ago and then describe key developments since that time. The concepts are organized into three eras, which reflect substantive changes in management thinking from vertical organization to horizontal organizing to open boundaries via outsourcing and partnering.The first era of organizational design probably took hold in the mid-asses, and was dominant until the late asses. In Era 1, the ideal organization was self-contained.It had clear boundaries between it and suppliers, customers or competitors. Inputs arrived at the organization's gate, and after a transformation process, left as a completed product or service. Almost everything that was required during the transformation process was supplied internally. Design philosophies from this era emphasized the need to adapt to different environmental and internal contingencies and the ability to control the different parts of the organization 329 through reporting relationships in a vertical chain of command.The structure of self-contained organizations can be thought of as: (1) the grouping of people into functions or departments; (2) the reporting relationships among people and departments; and (3) the systems to ensure coordination and integra tion of activities tooth horizontally and vertically. The structures of this era, including functional, division, and matrix designs, rely largely on the vertical hierarchy and chain of command to define departmental groupings and reporting relationships.Functional In a functional structure, activities are grouped together by common function from the bottom to the top of the organization. Each functional activity – accounting, engineering, human resources, manufacturing, etc. – is grouped into a specific department. Most small companies use this structure, as do many large government organizations ND divisions of large companies. Divisional The divisional structure occurs when departments are grouped together based on organizational outputs. The divisional structure is sometimes called a product structure or profit center.Most large companies have separate divisions that use different technologies or serve different customers. People within each division have more prod uct focus, accountability, and flexibility than would be the case if they were part of a huge functional structure. For example, United Technologies Corporation (UTC), which is among the 50 largest U. S. Industrial rims, has product divisions for air-conditioning and heating (Carrier), elevators and escalators (Otis), aircraft engines (Pratt & Whitney), helicopters (Scissors), and aerospace (Hamilton Suntanned), among others.Each division acts like a stand-alone company, doing its own product development, marketing, and finance. 330 Horizontal Overlays and Matrix Few organizations can be successful today with a pure functional structure, because the resulting functional or divisional silos inhibit the amount of coordination needed in a changing competitive environment. Organizations break down silos by using a variety of horizontal linkage mechanisms to improve communication among departments and divisions. These coordination relationships are often drawn on organization charts as d otted lines.Many organizations use full-time product managers, project managers, or brand managers, to coordinate the work of several departments. The brand manager for Planters Peanuts, for example, serves as an integrator by coordinating the sales, advertising, and distribution for that product. General Motors Corp.. Has brand managers who are integrators responsible for marketing and ales strategies for each of Gem's new models. Organizations that need even stronger horizontal coordination may evolve to a matrix structure. The matrix combines a vertical structure with an equally strong horizontal overlay.While the vertical structure provides traditional control within functional departments, the horizontal overlay provides coordination across departments to achieve profit goals. This structure has lines of formal authority along two dimensions, such as functional and product or product and region. Some employees report to two bosses simultaneously. For example, after a regional r acketing promotion went $10 million over budget, Nikkei Inc. Managers engineered a matrix structure that assigned dual responsibility by product and region to manage the introduction of new products each year.

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Indo Anglian Literature Free Essays

string(34) " a fast in order to make it rain\." Indo Anglian Literature Indo Anglian Literature refers to the body of work by writers in India who write in the English language and whose native or co-native language could be one of the numerous languages of India. It is also associated with the works of members of the Indian diaspora, such as V. S. We will write a custom essay sample on Indo Anglian Literature or any similar topic only for you Order Now Naipaul, Kiran Desai, Jhumpa Lahiri who are of Indian descent. It is frequently referred to as Indo-Anglian literature. (Indo-Anglian is a specific term in the sole context of writing that should not be confused with the term Anglo-Indian). As a category, this production comes under the broader realm of postcolonial literature- the production from previously colonised countries such as India. History IEL has a relatively recent history, it is only one and a half centuries old. The first book written by an Indian in English was by Sake Dean Mahomet, titled Travels of Dean Mahomet; Mahomet’s travel narrative was published in 1793 in England. In its early stages it was influenced by the Western art form of the novel. Early Indian writers used English unadulterated by Indian words to convey an experience which was essentially Indian. Raja Rao’s Kanthapura is Indian in terms of its storytelling qualities. Rabindranath Tagore wrote in Bengali and English and was responsible for the translations of his own work into English. Dhan Gopal Mukerji was the first Indian author to win a literary award in the United States. Nirad C. Chaudhuri, a writer of non-fiction, is best known for his The Autobiography of an Unknown Indian where he relates his life experiences and influences. P. Lal, a poet, translator, publisher and essayist, founded a press in the 1950s for Indian English writing, Writers Workshop. R. K. Narayan is a writer who contributed over many decades and who continued to write till his death recently. He was discovered by Graham Greene in the sense that the latter helped him find a publisher in England. Graham Greene and Narayan remained close friends till the end. Similar to Thomas Hardy’s Wessex, Narayan created the fictitious town of Malgudi where he set his novels. Some criticise Narayan for the parochial, detached and closed world that he created in the face of the changing conditions in India at the times in which the stories are set. Others, such as Graham Greene, however, feel that through Malgudi they could vividly understand the Indian experience. Narayan’s evocation of small town life and its experiences through the eyes of the endearing child protagonist Swaminathan in Swami and Friends is a good sample of his writing style. Simultaneous with Narayan’s pastoral idylls, a very different writer, Mulk Raj Anand, was similarly gaining recognition for his writing set in rural India; but his stories were harsher, and engaged, sometimes brutally, with divisions of caste, class and religion. Later history Among the later writers,Vikram Seth, author of A Suitable Boy (1994) is a writer who uses a purer English and more realistic themes. Being a self-confessed fan of Jane Austen, his attention is on the story, its details and its twists and turns. Vikram Seth is notable both as an accomplished novelist and poet. Vikram Seth’s outstanding achievement as a versatile and prolific poet remains largely and unfairly neglected. Shashi Tharoor, in his The Great Indian Novel (1989), follows a story-telling (though in a satirical) mode as in the Mahabharata drawing his ideas by going back and forth in time. His work as UN official living outside India has given him a vantage point that helps construct an objective Indianness. As for the history of the gradual development of Indian drama in English, one may consult Pinaki Roy’s essay â€Å"Dramatic Chronicle: A Very Brief Review of the Growth of Indian English Plays†, included in Indian Drama in English: Some Perspectives (ISBN 978-81-269-1772-3) (pp. 272-87), edited by Abha Shukla Kaushik, and published by the New Delhi-based Atlantic Publishers and Distributors Pvt. Ltd. in 2013. Sarojini Naidu and her art of poetry; Such a gem of a work by the author, Dr. Deobrata Prasad . he has carefully assimilated all the aspects and life span of Sarojini Naidu before divulging anything. such a systematic work is rare to single out in today’s era. Dr. Prasad has really taken care of every minute details prior to bringing forth such a marvel in the field of Indian English literature. This has been acclaimed as rare literary work in the literary fraternity in switzerland. Dr. prasad was even nominated as literary man of the year several times. The Guide The Guide is a 1958 novel written in English by the Indian author R. K. Narayan. Like most of his works the novel is based in Malgudi, the fictional town in South India. The novel describes the transformation of the protagonist, Raju, from a tour guide to a spiritual guide and then one of the greatest holy men of India. The novel brought its author the 1960 Sahitya Akademi Award for English, by the Sahitya Akademi, India’s National Academy of Letters. Railway Raju (nicknamed) is a disarmingly corrupt guide who falls in love with a beautiful dancer, Rosie, the neglected wife of archaeologist Marco . Marco doesn’t approve of Rosie’s passion for dancing. Rosie, encouraged by Raju, decides to follow her dreams and start a dancing career. They start living together and Raju’s mother, as she does not approve of their relationship, leaves them. Raju becomes Rosie’s stage manager and soon with the help of Raju’s marketing tactics, Rosie becomes a successful dancer. Raju, however, develops an inflated sense of self-importance and tries to control her. Raju gets involved in a case of forgery and gets a two-year sentence. After completing the sentence, Raju passes through a village where he is mistaken for a sadhu (a spiritual guide). Reluctantly, as he does not want to return in disgrace to Malgudi, he stays in an abandoned temple. There is a famine in the village and Raju is expected to keep a fast in order to make it rain. You read "Indo Anglian Literature" in category "Papers" With media publicizing his fast, a huge crowd gathers (much to Raju’s resentment) to watch him fast. After fasting for several days, he goes to the riverside one morning as part of his daily ritual, where his legs sag down as he feels that the rain is falling in the hills. The ending of the novel leaves unanswered the question of whether he did, or whether the drought has really ended. The last line of the novel is ‘Raju said â€Å"Velan, its raining up the hills, I can feel it under my feet. † And with this he saged down’. The last line implies that by now Raju after undergoing so many ups and downs in his life has become a sage and as the drought ends Raju’s life also ends. Narayan has beautifully written the last line which means Raju did not die but saged down, meaning Raju within himself had become a sage. The Shadow Lines The Shadow Lines (1988) is a Sahitya Akademi Award-winning novel[1] by Indian-Bengali writer Amitav Ghosh. It is a book that captures perspective of time and events, of lines that bring people together and hold them apart, lines that are clearly visible from one perspective and nonexistent from another. Lines that exist in the memory of one, and therefore in another’s imagination. A narrative built out of an intricate, constantly crisscrossing web of memories of many people, it never pretends to tell a story. Rather it invites the reader to invent one, out of the memories of those involved, memories that hold mirrors of differing shades to the same experience. The novel is set against the backdrop of historical events like Swadeshi movement, Second World War, Partition of India and Communal riots of 1963-64 in Dhaka and Calcutta. The novel brought its author the 1989 Sahitya Akademi Award for English, by the Sahitya Akademi, India’s National Academy of Letters. [2] Plot summary The novel follows the life of a young boy growing up in Calcutta and later on in Delhi and London. His family – the Datta Chaudharis – and the Prices in London are linked by the friendship between their respective patriarchs – Justice Dattachaudhari and Lionel Tresawsen. The narrator adores Tridib because of his tremendous knowledge and his perspective of the incidents and places. Tha’mma thinks that Tridib is type of person who seems ‘determined to waste his life in idle self-indulgence’, one who refuses to use his family connections to establish a career. Unlike his grandmother, the narrator loves listening to Tridib. For the narrator, Tridib’s lore is very different from the collection of facts and figures. The narrator is sexually attracted to Ila but his feelings are passive. He never expresses his feelings to her afraid to lose the relationship that exists between them. However one day he involuntarily shows his feelings when she was changing clothes in front of him being unaware of his feelings. She feels sorry for him. Tha’mma does not like Ila. ‘Why do you always speak for that whore’ – She doesn’t like her grandson to support her. Tha’mma has a dreadful past and wants to reunite her family and goes to Dhaka to bring back her uncle. Tridib is in love with May and sacrificed his life to rescue her from mobs in the communal riots of 1963-64 in Dhaka. Clear Light of Day Clear Light of Day is a novel published in 1980 by Indian novelist and three time Booker Prize finalist, Anita Desai. Set in Old Delhi, this book describes the tensions in a post-partition Indian family during and after childhood, starting with the characters as adults and moving back into their lives through the course of the book. While the primary theme is the importance of family, other predominant themes include the importance of forgiveness, the power of childhood, and forgiving those you are close to. Plot summary The book is split into four sections covering the Das family from the children’s perspective in this order: adulthood, adolescence, childhood, and the time perspective returns to adulthood. The book centers on the Das family, who have grown apart with adulthood. It starts with Tara, the wife of Bakul, India’s ambassador to America, greeting her sister Bimla (Bim), who is a history teacher living in Old Delhi as well as their autistic brother Baba’s caretaker. Their conversation eventually comes to Raja, their brother who lives in Hyderabad. Bim doesn’t want to go to the wedding of Raja’s daughter, showing Tara an old letter from when Raja became her landlord, unintentionally insulting her after the death of his father in law. In part two the setting switches to partition era India, when the characters are adolescents in what is now Bim’s house. Raja is severely ill with tuberculosis and is left to Bim’s ministrations. Aunt Mira (Mira masi), their supposed caretaker after the death of the children’s often absent parents, becomes alcoholic and dies of alcoholism. Earlier Raja’s fascination with Urdu attracts the attention of the family’s Muslim landlord, Hyder Ali, whom Raja Idolizes. When he heals, Raja follows Hyder Ali to Hyderabad. Tara escapes from the situation through marriage to Bakul. Bim is then left to provide for Baba alone, in the midst of the partition and the death of Gandhi. In part three Bim, Raja and Tara are depicted in pre-partition India awaiting the birth of their brother Baba. Aunt Mira, widowed by her husband and mistreated by her in-laws, is brought in to help with Baba, who is autistic, and to raise the children. Raja is fascinated with poetry. He shares a close bond with Bim, the head girl at school, although they often exclude Tara. Tara wants to be a mother although this fact brings ridicule from Raja and Bim, who want to be a hero and a heroine, respectively. The final section returns to modern India and showcases Tara confronting Bim over the Raja’s daughter’s wedding and Bim’s broken relationship with Raja. This climaxes when Bim explodes at Baba. After her anger fades she comes to the conclusion that the love of family is irreplaceable and can cover all wrongs. After Tara leaves she decides to go to her neighbors the Misras for a concert and she then decides that she will go to the wedding. The God of Small Things The God of Small Things (1997) is the debut novel of Indian writer Arundhati Roy. It is a story about the childhood experiences of fraternal twins whose lives are destroyed by the â€Å"Love Laws† that lay down â€Å"who should be loved, and how. And how much. † The book is a description of how the small things in life affect people’s behaviour and their lives. The book won the Booker Prize in 1997. The God of Small Things is Roy’s first book and, as of 2013, is her only novel. Completed in 1996, the book took four years to write. The potential of the story was first recognized by Pankaj Mishra, an editor with HarperCollins, who sent it to three British publishers. Roy received half-a-million pounds in advances, and rights to the book were sold in 21 countries. While generally praised, the book did receive some criticism for its verbosity and controversial subject matter. [1] The story, told here in chronological order, although the novel shifts around in time, primarily takes place in a town named Ayemenem or Aymanam now part of Kottayam in Kerala state of India. The temporal setting shifts back and forth from 1969, when fraternal twins Rahel and Estha are seven years old, to 1993, when the twins are reunited at age 31. Much of the story is written in a viewpoint relevant to the seven-year-old children. Malayalam words are liberally used in conjunction with English. Some facets of Kerala life which the novel captures are communism, the caste system, and the Keralite Syrian Christian way of life. Without sufficient dowry for a marriage proposal, Ammu Ipe becomes desperate to escape her ill-tempered father, Pappachi, and her bitter, long-suffering mother, Mammachi. She finally convinces her parents to let her spend a summer with a distant aunt in Calcutta. To avoid returning to Ayemenem, she marries a man who assists managing a tea estate whom she later discovers to be a heavy alcoholic who physically abuses her and attempts to prostitute her to his boss so that he can keep his job. She gives birth to two children, fraternal twins, Estha and Rahel, yet ultimately leaves her husband and returns to live with her mother and brother, Chacko, in Ayemenem. Also living at their home in Ayemenem is Pappachi’s sister, Baby Kochamma, whose actual name is Navomi Ipe, but is called Baby due to her young age at becoming a grand-aunt, and Kochamma being an honorific title for females. As a young girl, Baby Kochamma had fallen in love with Father Mulligan, a young Irish priest who had come to Ayemenem to study Hindu scriptures. In order to get closer to him, Baby Kochamma had become a Roman Catholic and joined a convent, against her father’s wishes. After a few lonely months in the convent, Baby Kochamma had realized that her vows brought her no closer to the man she loved, with her father eventually rescuing her from the convent, sending her to America for an education, where she obtained a diploma in ornamental gardening. Due to her unrequited love with Father Mulligan, Baby Kochamma remained unmarried for the rest of her life, gradually becoming more and more bitter over the years. Throughout the book, Baby Kochamma delights in the misfortune of others and manipulates events to bring down calamity upon Ammu and the twins. While studying at Oxford, Chacko fell in love and married an English woman named Margaret, Shortly after the birth of their daughter Sophie, Margaret reveals that she had been having an affair with another man, Joe. They divorce and Chacko, unable to find a job, returns to India. After the death of Pappachi, Chacko returns to Ayemenem and takes over his mother’s business, called Paradise Pickles and Preserves. When Margaret’s second husband is killed in a car accident, Chacko invites her and Sophie to spend Christmas in Ayemenem. The day before Margarget and Sophie arrive, the family visits a theater to see The Sound of Music, where Estha is molested by the â€Å"Orangedrink Lemondrink Man†, a vendor working the snack counter of the theater. His fear stemming from this encounter factors into the circumstances that lead to the tragic events at the heart of the narrative. On the way to the airport to pick them up, the family (Chacko, Ammu, Estha, Rahel, and Baby Kochamma) encounters a group of communist protesters. The protesters surround the car and force Baby Kochamma to wave a red flag and chant a communist slogan, humiliating her. Rahel thinks she sees Velutha, an untouchable servant that works in the pickle factory, in the crowd. Velutha’s alleged presence with the communist mob makes Baby Kochamma associate him with her humiliation at their hands, and she begins to harbor a deep hatred towards him. Velutha is an untouchable (the lowest caste in India), a dalit, and his family has served the Ipes for generations. Velutha is an extremely gifted carpenter and mechanic. His skills with repairing the machinery make him indispensable at the pickle factory, but result in resentment and hostility from the other, touchable factory workers. Rahel and Estha form an unlikely bond with Velutha and come to love him, despite his untouchable status. It is her children’s love for Velutha that causes Ammu to realize her attraction to him and eventually, she comes to â€Å"love by night the man her children love by day†. They begin a short-lived affair that culminates in tragedy for the family. When her relationship with Velutha is discovered, Ammu is locked in her room and Velutha is banished. In her rage, Ammu blames the twins for her misfortune and calls them the â€Å"millstones around her neck†. Distraught, Rahel and Estha decide to run away. Their cousin Sophie Mol convinces them to take her with them. During the night, while trying to reach the abandoned house across the river, their boat capsizes and Sophie drowns. Once Margaret Kochamma and Chacko return from Cochin, where they have been picking up airline tickets, Margaret sees Sophie’s body lay out on the sofa. She vomits and hysterically berates the twins as they had survived, and hits Estha. Baby Kochamma goes to the police and accuses Velutha of being responsible for Sophie’s death. She claims that Velutha attempted to rape Ammu, threatened the family, and kidnapped the children. A group of policemen hunt Velutha down and savagely beat him for crossing caste lines, the twins witnessing the horrific scene and are deeply disturbed. When the twins reveal the truth of Sophie’s death to the Chief of Police, he is alarmed. He knows that Velutha is a communist, and is afraid that the wrongful arrest and beating of Velutha will cause unrest amongst the local communists. He threatens to hold Baby Kochamma responsible for falsely accusing Velutha. To save herself, Baby Kochamma tricks Rahel and Estha into accusing Velutha of Sophie’s death. Velutha dies of his injuries. Hearing of his arrest, Ammu goes to the police to tell the truth about their relationship. The police threaten her to make her leave the matter alone. Afraid of being exposed, Baby Kochamma convinces Chacko that Ammu and the twins are responsible for his daughter’s death. Chacko kicks Ammu out of the house. Unable to find a job, Ammu is forced to send Estha to live with his father. Estha never sees Ammu again, and she dies alone and impoverished a few years later at the age of thirty-one. After a turbulent childhood and adolescence in India, Rahel goes to America to study. While there, she gets married, divorced and finally returns to Ayemenem after several years of working dead-end jobs. Rahel and Estha, both 31-years-old, are reunited for the first time since they were children. In the intervening years, Estha and Rahel have been haunted by their guilt and grief-ridden pasts. Estha is perpetually silent and Rahel has a haunted look in her eyes. It becomes apparent that neither twin ever found another person who understood them in the way they understand each other. The twins’ renewed intimacy ultimately culminates in them sleeping together. In the last chapter of the book, ‘The Cost of Living’, the narrative is once again set in the 1969 time frame and describes Ammu and Velutha’s first sexual encounter. It describes that â€Å"Instinctively they stuck to the Small Things. The Big Things ever lurked inside. They knew there was nowhere for them to go. They had no future. So they stuck to the Small Things†. After each encounter, Ammu and Velutha make one promise to one another: â€Å"Tomorrow? Tomorrow. † The novel ends on the optimistic note, â€Å"She kissed his closed eyes and stood up. Velutha with his back against the mangosteen tree watched her walk away. She had a dry rose in her hair. She turned to say it once again: ‘Naaley. ‘ Tomorrow. † References †¢ Haq, Kaiser (ed. ). Contemporary Indian Poetry. Columbus: Ohio State University Press, 1990. †¢ Haq, Rubana (ed. ). The Golden Treasury of Writers Workshop Poetry. Kolkata: Writers Workshop, 2008. †¢ Hoskote, Ranjit (ed. ). Reasons for Belonging: Fourteen Contemporary Indian Poets. Viking/Penguin Books India, New Delhi, 2002. †¢ King, Bruce Alvin. Modern Indian Poetry in English: Revised Edition. New Delhi: Oxford University Press, 1987, rev. 2001. (â€Å"the standard work on the subject and unlikely to be surpassed† — Mehrotra, 2003). †¢ Desai, Anita. Clear Light of Day. 1st Mariner books ed ed. New York: Mariner Books, 2000. Print. How to cite Indo Anglian Literature, Papers

Public Relations Best Practices

Question: Discuss about the Public Relations Best Practices. Answer: Introduction: Public relations refers to a mechanism in which in any company or firm can inform or relate to media and public regarding the issues that arise within them. The Public Relations is the core organizations informer about how its image can be shaped or will be affected. Any public relations officer speaks to the specific audience and makes all the attempts to build a good image and healthy relationship between the organization and its publics. Among the most used platforms for the public relations communication include brochures, newsletters, press releases, the Internet and social media. 80 percent of organizations have designed Corporate Communication affairs departments that ensure communication and social responsibilities are undertaken efficiently to enhance good understanding between the public and the companies (Center and Allen 2014, 18) Roxy Jacenko is a business person in Australia with two kids. She is married to a former banker; Oliver Curtis was convicted of conspiracy of Insider trading. She is the owner of a Public Relations agency. The company she owns is called Sweaty Betty Agency. Sweaty Betty Agency. The company attempts to know who its publics are, what they need and who they are trying to reach. She is a Public Relations practitioner who contributed to the well-being of many companies. Among those that have been boosted include Oliver Peoples, Peugeot, Harris Scarf, and Coles Supermarkets. Taking the case of Roxy expertise as a publicizer and an outstanding Australian renown in her personal decent, there are many public relations best practices that the guru can be judged against. Some of the practices will be discussed below (Jacenko and Roxy 2014, 26) Enhancing the Profession As far as professionalism and career development are concerned, Roxy Jacenko has struggled to ensure ethical standards in the Public relations expertise are boosted. First Roxy has a public relation agency which handles the issues regarding public relations practices. The company can give many students a good experience. The body offers training to various students who apply for internship or attachment to ensure they all meet the requirements required in the public relations industry. Every year, the Public Relations Bureau receives several students who come for training. In that way, Roxy is helping those who belong the Public Relations expertise to gain more experience and ethical standards that are necessary for the experts operations. The Sweaty Betty Agency offers job opportunities to graduates who have pursued public relation accredited from various institutions in Australia and hence contributing to the national economy. In doing so, they will gain an experience which can enh ance them to outstanding in the country and internationally (Stepinska and Agnieszka 2014, 19). Serving as an Ethical Practitioner Roxy as a Public Relations guru is serving as a measure to moral conscience. She raises the hand or gets concerned whenever the Public Relations ethical standards are violated in the industry. For instance, when the husband is jailed over conspiracy to insider trading. She visits him twice a week and I firmly believe she gives the husband a good piece of advice on how he should maintain his reputation and that of the company (Stacks and Don 2013, 28). So that, he is a role model to the community. She, however, in the process play a role of counseling which is a real virtue to community and organization building. More practitioners will reflect from her most of the practices she undertakes that are acceptable to the industry. Being Accountable As an ideal Public Relations specialist, one needs to be professionally and personally accountable for all the actions and decisions made by them. Roxy is one of them, and that is why she is a guru and a celebrity on the same. During her business journey, she did not use her airplane because of rain and had to opt for company aircraft which was more secure. When she hears the husband has been arrested, she does not panic; rather, she takes her snapshot and updates the public on Instagram about the arrest. However, she does not return before completing her economic purposes she had planned for before; Roxy comfortably accomplishes her deals then returns to visit the husband two weeks after the arrest (Watson and Tom 2014, 12). Viewing the Publics as Similar Players Ideal Public Relations professionals consider seeing the publics as equal players in relationships that are led by mutual concern and not for personal interests. In doing so, all the issues should be addressed as known problems and for self-purposes. Therefore, the publics should be informed about the affairs that affect them. For instance, when Roxys husband got arrested, she informed the publics through Instagram and expressed her feeling about it as revealed by her snapshot. It makes the other publics feel recognized as participants in the corporate and public affairs (Parsons and Patricia 2013, 33). Giving Accurate Honest Information The central role of public relations is to inform and build a good relationship between the publics and associated organizations. A Public Relations Officer is the mirror to the publics and therefore, he or she should be correct in everything they speak out or decide to do needs to be genuine. For instance, Roxy did it right as she tells the truth why she used a different airplane than hers. Roxy is also faithful to inform the public that she is away while the husband gets arrested and shows her very own mood at that moment. Considering how she speaks to the public and during events; she is accurate and gives precise information. A virtue every Public Relations expert requires (Muller-Ackerman and Barbara 2013, 32). Creating a Positive Image Taking note of the publics centered approach will allow a Public Relations practitioner to measure the impacts of the decisions and actions to be undertaken, as long as they affect particular publics (Seib and Kathy 2014, 9). All the publics should be considered before any decision or action is arrived at. Taking Roxys case, she informs the publics especially on Instagram what has happened because it affects them as a community (Ames and Spetner 2013, 28). First, the community where the husband (Oliver Curtis) comes from and Roxy has to worry about the situation since, they are part of them. It is a good choice she made. However, she is proud to have a family, and this gives her good reputation as the public eye. Visiting the husband demonstrates the social responsibility she bears to her family. However, every Public Relations Specialist or agency faces numerous challenges, issues and problems. All the three aspects differ from organization to organization depending on its location, nature and operational systems. Roxy Jacenko as a Public Relations veteran and a celebrity encounters various issues, challenges or problems in her career. Among them include transparency in the Sweaty Betty PR, her reputation and that of the company as the husband is found guilty and sentenced, competition from other agencies, financial ability and the potential to serve the whole (Zerfass, Ruler and Krishnamurthy 2014, 40). Bibliography Center, Allen. 2014. Public Relations Practices: Managerial Case Studies And Problems. Boston: Pearson. Jacenko, Roxy. 2014. The Spotlight: A Jazzy Lou Novel. Stepinska, Agnieszka. 2014. Media and Communication in Europe. Berlin: Logos Berlin. Stacks, Don. 2013. Primer of Public Relations Research. New York: Guilford Press. Watson, Tom. 2014. Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research Evaluation. London: Kogan Page. Parsons, Patricia. 2013. Ethics in Public Relations: A Guide to Best Practice. London: Kogan Page. Accessed from: https://www.123library.org/book_details/?id=98828. Muller-Ackerman, Barbara. 2013. Public Relations Toolbox: A Collection of Best Practices For School Counselors. Chapin, SC: YouthLight. Seib, Kathy. 2014.Public relations ethics. Fort Worth, TX: Harcourt Brace College Publishers. Stacks, Michaelson. 2014. A Practitioner's Guide to Public Relations Research, Measurement and Evaluation. New York, N.Y.: Business Expert Press. Ames, Spetner. 2013. The Public Relations Writer's Handbook The Digital Age. San Francisco, Calif: Jossey-Bass. Accessed from: https://rbdigital.oneclickdigital.com. Zerfass, Ruler, Krishnamurthy. 2014. Public Relation Research: European and International Perspectives and Innovations. Wiesbaden: VS Verlag fuÃÅ'ˆr Sozialwissenschaften / GWV Fachverlage, Wiesbaden. Accessed from:https://site.ebrary.com/id/11034797.